Joshua Matthews and Angie Chavez maintain their home as a source of creative inspiration, a storefront-style apartment setup sprinkled with unique finds and nostalgic pieces, like bicycle parts, a favorite of Matthews’. The individualistic nature of 90s fashion is why Chavez, a collector, and Matthews, a merchandiser-curator, cite the decade as an awakening for them. Some of those retro influences weren’t far from home: Chavez sheepishly admits her aunts wore Reebok 5411s before a famous female rap duo made them cool.
Jordan Page’s first closet grab is always a hat – one day a dad hat, another a snapback. You’ll rarely see him without one as his DJ-skater-professor aesthetic would be otherwise incomplete. For Page, the 90s was a breeding ground for inclusion and diversity, as conversations on racism and HIV-AIDS were no longer whispered but shouted. Like the fashion of the time, political activism was self-actualized; movements weren’t “force-fed to you via social media,” according to Page. He is a creative consultant and vintage clothing archivist, a music-producing “accessories guy” with a penchant for quality garments that can only be found on the racks of secondhand stores.
Jay Versace’s meteoric rise as a humorist and social media influencer is rooted in his love of the 1990s. Raised on a steady diet of the television, music and fashion of that era, Versace can be seen sporting anything from harem pants to an oversized blazer in an eclectic variety of throwback-chic looks. In the four years since he first started posting content his commentary continues to evolve and mature as he recreates cultural touchpoints from his favorite era - and his following continues to respond. All impressive for a stylish tastemaker who’s only 20 years old!
Rummage. Rework. Repeat. As a teen, Sara Gourlay used to experiment with her style by digging through piles of clothes at secondhand stores, turning mom jeans with worn hems into Daisy Dukes and reviving outdated looks with simple tailoring. Today, she takes the same approach with her work as a Creative Director for Frankie Collective, a fashion brand that transforms 1990s garments into contemporary streetwear. “I design with the idea of trying to keep garments out of the landfill,” Gourlay says. Inspired by her mom’s 1990s leather work boots and worn-in overalls, her creations are comfortable, sexy and unapologetically bold.
In 2009, Kirk Tilton decamped from New Hampshire to Los Angeles, where he opened For All to Envy, a vintage boutique and shrine to all things 1990s. His inventory, a collection of secondhand basketball snapbacks, promotional tees and throwback rap posters, to name a few, come from his cross-country road trips, when he digs for hidden treasures in old clothing warehouses. As for his own personal style, Tilton prefers a “less is more” aesthetic: black denim jeans, sitcom-inspired t-shirts, and flat-brimmed caps. After all, that’s what the 90s is to Tilton – classic.